Salt Creek Cider House, based in Dallas, Oregon, has signed up with Resin to streamline production management, commercial operations, internal communications, self-distribution, and more.

Phase Three Brewing Company, based in Chicagoland, has signed up with Resin to streamline production management, commercial operations, internal communications, self-distribution, and more.

Resin is proud to launch our new distribution functionality, making Resin the leading platform for self-distributing breweries.

At some point, if you’re a brewery that wants to sell beer at wholesale, you’re gonna have to make a crucial decision: whether to partner with a beer distributor or pursue a self-distribution model. This decision has a significant impact on your brewery's go-to marketing strategy, revenue, and growth, and it’s a lot more complicated than you might think.

Time is easily your most precious resource, and that becomes even truer when you're the owner of a business. As an entrepreneur, you're not just managing a company; you're the architect of your future success.

We’ve got a secret we wanted to share with you: For most small-to-medium-sized businesses, internal marketing is just as important as external marketing. Everyone at your small business works in marketing, and it’s crucial you turn them into a strong and purposeful brand ambassador.

Customer relationship management (CRM) has emerged as a crucial tool for companies looking to foster stronger connections with their clientele. However, the success of CRM largely hinges on the ability to maintain a "Single Source of Truth." But what exactly does this term mean in the context of CRM, and why is it so vital? Let's delve into the concept and explore its impact on enhancing customer relationships.

Status calls have long been a staple of business operations, intended to keep team members informed and foster collaboration. However, upon closer examination, it becomes evident that these calls are almost always a waste of valuable time and resources. We have banned these meetings here at Resin, and we hope you’ll see the light.

“Task Management” sounds pretty dull… amirite? It just sounds like a glorified way of making a to-do list, and who needs that? You do, and you probably need it pretty badly. Defining a set process for “getting shit done” will vastly increase your labor efficiency, employee happiness, quality, and bottom line.

Sounds scary? “Automation”. It’s not scary. It’s amazing. Automation, at its core, is just IFTTT: If this, then that. Put another way: Proper business automation will allow 5 people to easily do the work of 10, or 15, or even 20. It’s a complete game-changer, and trust us, automation can significantly impact a company's bottom line.

Maximize your profits and gain a competitive edge. Sounds like a plan… but how does one achieve this? One often overlooked but essential aspect of achieving financial success in today’s hyper-competitive beverage market is implementing effective business processes, which sounds stiff and cold and distant, but it’s quite simple: In order to achieve X, we must do Y every time. It needs to be practiced, written down, and evangelized every day until everyone gets it.

In the quest for success, companies often focus on developing strong leadership, efficient commercial strategies, and innovative products. These are incredibly important things to focus on, and while these factors undoubtedly contribute to a thriving business, we’d argue there's an even more critical element that is sometimes overlooked - treating every employee like a stakeholder, or business owner, in your company.

Managing your sales process, and sales team, requires constant vigilance. It requires planning, replanning, and active management. There’s absolutely nothing passive about being in sales. Outside sales teams require a strong vision, concrete metrics to baseline performance, and easy access to the resources they need to meet and exceed their targets.